“The complexities of twenty-first-century corporations demand new leadership. We need leaders who lead with purpose, values, and integrity and who are good stewards of the legacy they inherited from their predecessors. We need leaders who build enduring organizations, motivate their employees to provide superior customer service, and create long-term value for shareholders.” (George, 2003, p. 9)
George, B. (2003). Authentic leadership: Rediscovering the secrets to creating lasting value. San Francisco, CA: Jossey-Bass.